Strategy drives decisions in business, helping you determine where your efforts and resources are best spent. We brought together experts to guide the conversation about marketing and branding, with an eye on experience as the new differentiator. You’ll also gain tools to help you become profitable long term, as well as understand how to prepare for growth if/when you consider adding an additional office. And you can’t have a strategy conversation these days without discussing the uses and impacts of social media and digital devices.
THE EXPERIENCE IS THE MARKETING
Jim Gilmore
Goods and services are no longer enough to differentiate any business, including your dentistry practice. Jim Gilmore, co-author of The Experience Economy, contends that experiences are in fact distinct from services—and provide the basis for differentiating offerings in today’s marketplace.
In this course you will learn about:
- Staging ever-more engaging experiences.
- The principles that matter the most for your enterprise and creating greater economic value for patients.
SCALE-UP YOUR BRAND FOR SUCCESS
Denise Lee Yohn
Great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans or see a line of people camping out to catch the newest smartphone release. Denise Lee Yohn shows you how to achieve the brand leadership that everyone, from patients to employees, wants a piece of.
In this course you will learn about:
- Brand-building actions that all great brands take to increase their competitive advantage, inspire true loyalty, and grow profitably.
- Conducting a brand diagnostic.
THE SECRETS TO CONTROLLING OVERHEAD AND INCREASING PROFITS
Kirk Behrendt
Running a high profit dental practice in today’s market isn’t about working harder or longer. Instead, it requires you to think better about your future and your business. Kirk Behrendt shows you how to think correctly about your future and create more profit without losing your mind or working more hours.
In this course you will learn about:
- Understanding what you want out of dentistry, and reverse-engineering your ideal practice from those goals.
- The right things in your practice to measure and hold yourself and others accountable to.
EVOLVING FROM THE TRADITIONAL SOLO PRACTICE
Vincent Cardillo
Today, close to 20 percent of all dental practices are operated by Dental Support Organizations (DSOs), and that number is climbing. Single-office owners are feeling the pressure on their market share—but they also see opportunity. They don’t want to be a part of corporate dentistry and are hungry to grow on their own. The problem is, many launch into growth and then quickly tumble back down. They don’t know what to expect when they buy or build that second, third, fourth office. Who to hire? How to hold them accountable? What business model to follow? And most importantly, what metrics you should be reviewing.
In this course you will learn about:
- Applying the knowledge and tools needed to grow beyond a single office.
- Utilizing specific metrics for decision making.
CONNECTED PATIENT CARE: WHEN SOCIAL MEDIA AND MOBILE TECHNOLOGIES INTERFERE WITH PATIENTS AND THE DENTAL PROFESSIONAL
Jesse Miller
Many professionals feel pressured to engage in social media because it is expected as a communication tool in our professional and personal lives. Unfortunately, some fail to recognize potential risks to patients and the practice’s reputation. This session will focus on the options available and how to provide balance as social media use develops within healthcare.
In this course you will learn about:
- Establishing an open dialogue about use of social media and mobile devices in your work environment.
- Creating guidelines for social media connections with patients.
